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Dressbarn’s Pricing Scheme ‘False and Misleading,’ Lawsuit Claims

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A California consumer wants to take Dressbarn to court for markdown practices she claims inflated the true market value of her purchases. Lawyers for Jaimie Hernandez filed a class-action complaint last week alleging the women’s apparel retailer engaged in “a false and misleading reference price scheme” whereby goods were listed with “fictitious” original prices that…

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