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DVF Turns to Livestreaming to Engage Chinese Shoppers on 11.11

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Alibaba tries to make its 11.11 Global Shopping Festival bigger and better every year, with this year’s iteration expected to top last year’s $74.1 billion haul. The shopping extravaganza presents a tantalizing opportunity for brands to crack an underpenetrated market and enter new sales channels, like the Chinese e-commerce giant’s Tmall marketplace. DVF is one…

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