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E-Commerce Will Eat Up Greater Share of Back-to-School Spending

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Online sales as a share of total back-to-school sales are expected to reach 20.6% this year, up from 19.5% in 2017, according to a new report from IHS Markit associate director James Bohnaker. According to analysis, retailers are trying to leverage the success of Amazon’s Prime Day by offering online back-to-school sales of their own…

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