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Here’s What Lampert’s $200 Million DieHard Sale Means for Sears

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Sears has sold its DieHard brand, leaving just one crown jewel–Kenmore–left in its portfolio. Transform Holdco, the holding company that owns the Sears and Kmart business, on Monday said it sold its DieHard brand to Advance Auto Parts Inc. for $200 million. Similar to its $900 million Craftsman deal to Stanley Black & Decker in…

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