A new collab-driven collection is set to spruce up plus-size women’s wardrobes this spring.
Walmart-owned plus-size fashion retailer Eloquii saw such success with its holiday capsule created in partnership with celebrated designer Jason Wu, that the pair are teaming up again for a spring collection that will be carried by Stitch Fix and Nordstrom, and subscription rental services Gwynnie Bee and Rent the Runway. There’s no word yet, though, on when these retail partners will beginning offering the collection.
The 26-piece line of dresses, skirts, blouses, blazers, T-shirts and more, draws whimsical inspiration from poppy florals and herbaceous thyme and is available in sizes 14W through 28W. The mix of office-appropriate and party-ready items is priced between $59.99 and $149.99, available on eloquii.com and in its five stores in Chicago, Detroit, Houston, Miami and the Virginia suburbs outside of Washington, D.C.
Creative director Joni Arnold described Wu as “amazing to work with” and a designer who “understood what Eloquii represented.”
“With the spring season being his favorite, and florals being one of his signatures, I’m excited to introduce this special capsule for our modern, fashion-forward customer, which I know they will love,” Arnold added.
“I was so happy to work with Eloquii again on a spring capsule collection that is beautifully feminine and refined. I especially love the freshness of the floral pieces that are perfect for the warmer season,” Wu said of the collaboration. “Eloquii has continued to be an amazing partner, whose philosophy I admire, so collaborating on another collection felt very right.”
The spring capsule is the latest in a long line of collaborations at Eloquii. Most recently, the company teamed up with lingerie innovator Cosabella to create trend-right bras, underwear and sleepwear with the latter’s signature attention to detail and high-end design. Eloquii also worked with Reese Witherspoon’s label Draper James on a collection of Southern-style silhouettes, in addition to rolling out plus-size wedding gowns with indie nuptial brand Stone Fox Bride.
Eloquii isn’t the only plus-size retailer leveraging the power of a fashion personality. Lane Bryant recently debuted a capsule designed with popular plus-size blogger Rochelle Johnson, whose Instagram account @Beauticurve boasts 213,000 followers, after dropping a capsule with Tanesha Awasthi of Girl With Curves last summer.