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Privacy or Personalization? Online Shoppers Want Both, Episerver Says

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Online shoppers seem to be split between their desire for both more privacy and more personalization. Of the 4,000 consumers surveyed in Episerver’s Reimagining Commerce 2020 research report, 53 percent want brands to place a higher priority on respecting online anonymity while another 61 percent believe businesses should prioritize personalization as much this year as…

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