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Millennials Kickstart Cross-Border E-Commerce Growth

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Cross-border purchases have become more of the norm in the pandemic-era shopping environment as global brands seek to sell to new audiences through direct-to-consumer (DTC) e-commerce channels—and apparel has been the biggest beneficiary. A quarter (25 percent) of global shoppers bought clothing online outside their domestic market over the past six months, while footwear (19…

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