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Even NBA Superstar Steph Curry Can’t Help Under Armour Grab Gen Z

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Under Armour gets top billing—as the brand teens say they’re not wearing anymore. In Fall 2016, 7 percent of wealthy male teens—with household income topping $100,000—surveyed by Piper Jaffray in its Taking Stock With Teens research cited Under Armour (UA) as the brand they’re dropping from their wardrobes, a figure that swelled to 12 percent…

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