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Everlane Courts Male Shoppers with Normcore Staples That Are Built to Last

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Sustainable basics brand Everlane has launched a new collection for men, made up of pieces that are designed to last. The brand’s new Uniform line employs the same minimalistic, normcore aesthetic that has become synonymous with the Everlane moniker. But the collection, made up of 12 essential pieces ranging from T-shirts to jeans and bomber…

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