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Express: Why Social Selling’s the Next Frontier

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Social selling is a customer acquisition tool for Express, while stylists get mentoring to help them grow their virtual storefronts.
A look at the men's and women's merchandise offerings at Express Inc.'s King of Prussia store.
CREDIT: Courtesy Photo

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Express Inc. has very big plans on how to grow its business. “We are committing to generate over $100 million in operating profit on $2.1 billion of sales by 2024,” Tim Baxter, Express’ CEO, told Wall Street analysts at the company’s Virtual Investor Day on Thursday. The Investor Day presentation followed Wednesday’s second quarter earnings…

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