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Why Pink and Express Recruited a New Kind of Brand Ambassador

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Pink and Express are the latest brands looking to pop-culture figures and athletes to reach new consumers. Darren Barnet, a teen heartthrob on Netflix’s “Never Have I Ever,” is the Victoria’s Secret subsidiary’s first-ever male brand ambassador, Pink announced Tuesday. Pink will drop gender-free styles like shorts, T-shirts, matching sweat sets and accessories this year,…

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