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Fabletics Has a New Category Under its Belt

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Have tales of loungewear’s demise been greatly exaggerated? Though Edited data suggests that sweatpants may have had their moment in the sun, Fabletics is feeling bullish about the future for comfy, couch-ready clothes. On Tuesday, the Kate Hudson-backed brand, which made headlines in a recent supplier worker-abuse scandal, announced plans to launch a new category,…

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