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How Fabletics’ Wired Store Fleet Helps Boost Customer Lifetime Value

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

With 31 physical stores, Fabletics has officially outgrown its online-only status. Like many of its digitally-native peers, the athletic brand continues to put down roots in select city centers and high-traffic areas to raise its profile and promote its products. But with four walls comes the challenge of seamlessly replicating the brand promise for customers…

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