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FaceCake Unveils Mobile Addition to Virtual Retail Platform

FaceCake Marketing Technologies, Inc., a leader in augmented retail and creator of the Swivel Virtual Dressing Room, is introducing an innovative set of mobile and web-accessible additions to its real-time augmented retail platform. It will premiere at ShowStoppers at CES, a global consumer electronics and consumer technology tradeshow, on Tuesday at the Wynn Hotel in Las Vegas, Nevada.

Linda Smith, founder and CEO of FaceCake, said, “We’re excited to debut our latest personalized shopping applications at CES.” She added, “We have some surprises to share, as we strive to make it even easier for consumers both in store and at home to find, try on, share and buy the products they’re looking for.”

FaceCake is accustomed to CES, where it premiered its virtual dressing room, Swivel, and Swivel Close-Up, which is its creation optimal for cosmetics, jewelry, eye-wear and accessories. Both are currently available direct to consumers and retailers across the country.

The company’s most recent line of mobile and web-based apps exhibits fashion and beauty categories to highlight a wide selection of products, incorporating its easy-to-use format in order to create an immersive, interactive shopping experience. With the frictionless augmented retail platform in the palms of their hands, consumers can find and virtually try on products, share them with friends, take selfies, receive personalized recommendations and buy their favorite items.