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Why Tmall Could Be a Major Win for Farfetch’s China Push

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Luxury goods sales may have hit a snag during the Covid-19 pandemic, but Farfetch has had no problem inundating the masses with top designer fashion brands and attracting shoppers to its online marketplace in droves throughout. Fourth-quarter revenue at Farfetch increased 41.3 percent year-over-year to $540 million, driving total gross merchandise value (GMV) up 43…

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