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Consumer Fit Uncertainty Costs Retailers—How Data-Driven Sizing Can Help

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

With a greater portion of fashion sales migrating online, retailers are facing a challenge in getting consumers to confidently choose the right size without the benefit of a fitting room to see how a garment will fall on them. As the typical size chart proves insufficient for e-commerce, a number of companies are taking a…

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