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Consumer Fit Uncertainty Costs Retailers—How Data-Driven Sizing Can Help

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

With a greater portion of fashion sales migrating online, retailers are facing a challenge in getting consumers to confidently choose the right size without the benefit of a fitting room to see how a garment will fall on them. As the typical size chart proves insufficient for e-commerce, a number of companies are taking a…

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