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Consumer Fit Uncertainty Costs Retailers—How Data-Driven Sizing Can Help

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

With a greater portion of fashion sales migrating online, retailers are facing a challenge in getting consumers to confidently choose the right size without the benefit of a fitting room to see how a garment will fall on them. As the typical size chart proves insufficient for e-commerce, a number of companies are taking a…

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