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Nearly Half of SMB Fashion Retailers Aren’t Ready for the Holiday Rush

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The Covid-19 pandemic has overwhelmed many fashion retailers, and it appears that trend is unfortunately going to be a recurring theme throughout the peak season, especially for smaller businesses already lagging behind. Nearly half (47 percent) of small business fashion retailers report feeling unprepared for the holidays since they have not optimized their e-commerce operations,…

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