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Fast Fashion Favorite H&M to Dip a Toe into Rentals

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Rent the Runway launched a revolution in the retail industry, inspiring consumers to give up cheap, disposable fashion and a bevy of brands to jump on the rental service bandwagon. Now, fast fashion retailer H&M is trying its hand with a new program of its own. Launching at the company’s Sergels Torg store in Stockholm, H&M’s forthcoming…

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