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Fast Fashion Favorite H&M to Dip a Toe into Rentals

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Rent the Runway launched a revolution in the retail industry, inspiring consumers to give up cheap, disposable fashion and a bevy of brands to jump on the rental service bandwagon. Now, fast fashion retailer H&M is trying its hand with a new program of its own. Launching at the company’s Sergels Torg store in Stockholm, H&M’s forthcoming…

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