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Fast Retailing and Accenture Team Up to Improve Seamless Shopping Experience

Fast Retailing, the Japanese parent company of Uniqlo, Theory, Helmut Lang and J Brand, on Monday revealed it had partnered with global technology consulting and services group Accenture to “ improve the personalized multi-channel experience” for its customers.

Scant details were provided at a press conference in Tokyo, but Accenture said it planned to help the retailer develop new digital business models that would “enable consumers to select, try, purchase and receive products and services anytime and anywhere” and “collect actionable customer insights” to boost personalization.

In addition to stepping up the shopping experience across the online and offline worlds, the cloud-based infrastructure will encompass supply chain and customer relationship management.

“We are pursuing a coherent strategy to establish an innovative business scheme that seamlessly combines real and virtual markets and to take the lead in the changing retail industry,” explained Fast Retailing’s billionaire chairman, president and CEO, Tadashi Yanai.

“Leading retailers know that digital is the key to creating the seamless experience customers want, and we will work with Fast Retailing to ensure they are making smart investment choices to create new value while ensuring efficient and effective operations across their entire organization,” said Gianfranco Casati, group chief executive of Growth Markets at Accenture.

Down the road, the collaboration may take the form of a joint venture, subject to internal and regulatory approvals.