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Uniqlo Parent Strengthens Brand Protection on Mercari Marketplace

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The subject of brand control, intellectual property, counterfeits and fakes has been a driving determinant in whether retailers opt to sell on third-party marketplaces. Understanding what’s at stake, the parent company of Uniqlo, Theory and J Brand wants to protect its reputation on one of the biggest marketplaces in Japan and the U.S. Fast Retailing…

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