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Uniqlo Parent Strengthens Brand Protection on Mercari Marketplace

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

The subject of brand control, intellectual property, counterfeits and fakes has been a driving determinant in whether retailers opt to sell on third-party marketplaces. Understanding what’s at stake, the parent company of Uniqlo, Theory and J Brand wants to protect its reputation on one of the biggest marketplaces in Japan and the U.S. Fast Retailing…

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