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Brands Reveal Triumphs and Challenges of Selling on Amazon in New Report

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

For brands, Amazon’s vast reach and resources represent a tantalizing land of opportunity—but the platform presents pitfalls as well. A new Feedvisor report, “Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce,” taps executives leading brands active on Amazon, including 8 percent from apparel and accessories, to identify what’s working for them…

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