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How the Art of Digital Outfitting Drives Revenue to the Bottom Line

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Outfit inspo might be second nature to fashion retailers regularly garbing scores of store mannequins, but how well they translate that expertise from bricks to clicks can mean real dollars for their bottom lines. Fashion retailers that give shoppers outfitting suggestions garner higher consumer engagement, according to a new study, and five merchants in particular…

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