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Retail Execs Are Dangerously Out of Touch with Shoppers’ Digital Obsession

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Consumer behavior has been rapidly evolving, and in light of this year’s Covid crisis, purchasing patterns have been trending even more heavily toward digital. While the continued growth of e-commerce should come as a shock to no one given this season’s record-breaking online holiday sales, new research from First Insight shows that senior retail executives…

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