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Retail Execs Are Dangerously Out of Touch with Shoppers’ Digital Obsession

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Consumer behavior has been rapidly evolving, and in light of this year’s Covid crisis, purchasing patterns have been trending even more heavily toward digital. While the continued growth of e-commerce should come as a shock to no one given this season’s record-breaking online holiday sales, new research from First Insight shows that senior retail executives…

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