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Solving for Fit Is About Context and Convenience

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

When fashion brands address hot topics in the apparel retail space, they’re usually customer pain points or big revenue drains: returns, clearance or deadstock, inventory struggles, and design speed to market. In many cases, retailers find those issues all relate back to fit. “Fit is definitely impacting brands much more today than it did 10…

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