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Study: US Consumers Say Better Shoe Deals are Available In-Store

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

When it comes to shopping for footwear, American consumers prefer to try before they buy. Online shopping dominated commerce during the pandemic, but once some normalcy returns, 59 percent of U.S. consumers said they will shop primarily in-store for their footwear purchases, according to a U.S. Consumer Footwear survey from AlixPartners. The top reason for…

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