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Study: US Consumers Say Better Shoe Deals are Available In-Store

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

When it comes to shopping for footwear, American consumers prefer to try before they buy. Online shopping dominated commerce during the pandemic, but once some normalcy returns, 59 percent of U.S. consumers said they will shop primarily in-store for their footwear purchases, according to a U.S. Consumer Footwear survey from AlixPartners. The top reason for…

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