Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Former Asda Boss Backs New Fashion Chain Set to Storm UK High Street

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Ex-Asda executive Andy Bond has been tapped to lead the launch of a new UK fashion retailer that will reportedly take on discounters like Primark, TK Maxx and Marks and Spencer with its own affordable fashion for mothers and children.

The chain, which is for now being called Project 50, is slated to launch in July 2015 and will open 50 stores with a 20 million pound ($) investment from South African retail tycoon Christo Wiese, the Mail on Sunday reported.

Property agency Savills has been enlisted to locate high street retail space between 2,000 and 5,000 square feet for the stores.

Bond was reportedly brought on for the project because of his experience at supermarket and general merchandise chain, Asda, where he worked as chief executive for five years and as chairman for less than one year before leaving to run Wiese’s U.K. investment business.

Related Articles

More from our brands