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Retailers in Crisis Aren’t Switching Strategies to Court Shoppers

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While shopper demand has been subdued in recent weeks, retailers may not be doing enough to court the consumers who are interested in buying. According to new data from Forrester and Narvar, most companies are downgrading their sales forecasts due to the COVID-19 crisis and its impact on consumer appetites. But a hesitancy to aggressively pursue…

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