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Retailers in Crisis Aren’t Switching Strategies to Court Shoppers

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

While shopper demand has been subdued in recent weeks, retailers may not be doing enough to court the consumers who are interested in buying. According to new data from Forrester and Narvar, most companies are downgrading their sales forecasts due to the COVID-19 crisis and its impact on consumer appetites. But a hesitancy to aggressively pursue…

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