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Retailers in Crisis Aren’t Switching Strategies to Court Shoppers

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

While shopper demand has been subdued in recent weeks, retailers may not be doing enough to court the consumers who are interested in buying. According to new data from Forrester and Narvar, most companies are downgrading their sales forecasts due to the COVID-19 crisis and its impact on consumer appetites. But a hesitancy to aggressively pursue…

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