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Retailers in Crisis Aren’t Switching Strategies to Court Shoppers

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

While shopper demand has been subdued in recent weeks, retailers may not be doing enough to court the consumers who are interested in buying. According to new data from Forrester and Narvar, most companies are downgrading their sales forecasts due to the COVID-19 crisis and its impact on consumer appetites. But a hesitancy to aggressively pursue…

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