Zara’s latest collaboration plays on a feeling of nostalgia for a classic American brand.
On Thursday, the Spain-based retailer launched a women’s capsule collection with 170-year-old heritage apparel label Fruit of the Loom.
Focused on comfy, casual staples tailor made for lounging at home, the line of garments includes round and V-neck T-shirts, ribbed-trim sweatshirts, shorts and high-waisted lounge pants in bright pink, chartreuse, lemon yellow and classic white. Meanwhile, a matching bralette and high-waisted panty set feature elasticized waist and bust bands bearing the brand’s name. Many items showcase Fruit of the Loom’s most recognized vintage logo, with a collection of colorful fruit, like apples and grapes, at its center.
“It’s an honor to collaborate with one of the world’s most prominent and innovative fashion brands,” Karen Kendrick, Fruit of the Loom’s vice president of communications and creative services, said in a statement. “Zara‘s use of our logo from the 80s and 90s, modernized with bright colors, is a wonderful tribute to the fun, optimistic spirit Fruit of the Loom embodies.”
The garments in the line were produced using technology that reduces water consumption in production processes, Zara wrote on its product pages, and were produced following parent company Inditex’s Join Life standard for production impacts. “The use of closed cycles that allow reuse of water or of technologies like machines of low bath ratio or bulk dyeing helps us reduce water consumption in the garment dyeing or washing processes,” Zara said.
Garments were also made with at least 15 percent recycled cotton, making use of production waste from other garments and reducing dependence on virgin, raw material, the company wrote. “We only use recycled cotton certified by organizations that perform monitoring from origin through the final product,” it added, noting that Zara is currently working alongside the Global Recycled Standard and Recycled Content Standard for its cotton offerings.
The limited-edition collection is available at Zara stores worldwide and on the retailer’s website, with styles ranging from $19.90 to $39.90.