Gap Exits Bridal, Lands’ End Reflects on Assortment Missteps

Gap Inc. announced this week it will be shuttering Weddington Way, its bridal-centric concept. The news comes as retailers are increasingly focused on crafting assortments that better resonate with their consumers. With the aid of AI and speedier supply chains, they’re better able to separate what works from what doesn’t. With the wedding category out…