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Gap Exits Bridal, Lands’ End Reflects on Assortment Missteps

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Gap Inc. announced this week it will be shuttering Weddington Way, its bridal-centric concept. The news comes as retailers are increasingly focused on crafting assortments that better resonate with their consumers. With the aid of AI and speedier supply chains, they’re better able to separate what works from what doesn’t. With the wedding category out…

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