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What Gap Inc.’s New Tech Acquisition Is All About

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Gap Inc. isn’t done with its spending spree. The specialty apparel retailer followed its August deal for Drapr by acquiring an AI-based retail store operations technology, Context-Based 4 Casting Ltd. (CB4), for an undisclosed sum. The Athleta and Old Navy parent has sought to strategically expand its technology operations in an effort to turn the…

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