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Gap Inc. Solves Shoppers’ No. 1 ‘Friction Point’ With Fit Tech Takeover

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Seeking momentum to aid its turnaround and gain consumer relevance, Gap Inc. is now betting on fit technology. The parent of Gap, Old Navy, Banana Republic and Athleta now owns a new business—acquiring Drapr, an e-commerce solution provider that enables customers to create 3D avatars and virtually try on clothing for an undisclosed sum. Drapr…

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