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Gap Axes Men’s Activewear Brand Hill City After Two-Year Run

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

While active and athleisure apparel has become the uniform of choice for many homebound consumers during the coronavirus crisis, not all brands have been able to capitalize on the craze. Last week, Gap Inc. announced that it would be folding its Hill City brand of men’s performance clothing after just two years. The decision comes…

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