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Gap Axes Men’s Activewear Brand Hill City After Two-Year Run

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

While active and athleisure apparel has become the uniform of choice for many homebound consumers during the coronavirus crisis, not all brands have been able to capitalize on the craze. Last week, Gap Inc. announced that it would be folding its Hill City brand of men’s performance clothing after just two years. The decision comes…

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