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How Much Is Yeezy x Gap Worth?

Join Cotton Incorporated, Lectra, Accelerating Circularity, Public Habit and more on July 15 for Sourcing Journal's virtual Sustainability FAQs workshop to pull back the curtain on the circularity, traceability, net zero and inventory reduction concepts that could transform your business.

Before a single item of the long-awaited Kanye West-Gap partnership gets released later this year, both parties might already be celebrating. A report from Bloomberg citing UBS Group analysis indicated that the hotly anticipated pairing could be worth as much as $970 million. The Yeezy brand on its own is valued within a range of…

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