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How Much Is Yeezy x Gap Worth?

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Before a single item of the long-awaited Kanye West-Gap partnership gets released later this year, both parties might already be celebrating. A report from Bloomberg citing UBS Group analysis indicated that the hotly anticipated pairing could be worth as much as $970 million. The Yeezy brand on its own is valued within a range of…

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