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How Much Is Yeezy x Gap Worth?

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Before a single item of the long-awaited Kanye West-Gap partnership gets released later this year, both parties might already be celebrating. A report from Bloomberg citing UBS Group analysis indicated that the hotly anticipated pairing could be worth as much as $970 million. The Yeezy brand on its own is valued within a range of…

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