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Here’s How Brands Perform on Amazon’s European Sites

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Gartner L2 compared trends at mainstream brands versus Amazon’s private labels versus independent outfits.
CREDIT: Shutterstock

Amazon’s private label apparel, it seems, isn’t gaining much traction in Europe. To uncover brand performance trends, sales insights and opportunities in the European market, Gartner L2 examined Amazon data for France, Germany and the United Kingdom. The research intelligence firm focused on mainstream brands versus Amazon’s private labels versus independent outfits, comparing the performance…

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