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Gen Z to Drive Social Buying into Double Digits This Holiday

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

New shopping channels will help Gen Z push social buying to double digits, or 37 percent to be exact. A Salesforce study said that nearly one in 10 digital purchases occur on emerging digital purchase points, which include social media, messaging platforms and voice-enabled devices. And Gen Z is 3.5 times more likely than baby…

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