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Millennials and Gen Z Love Streetwear Styles from These 5 Brands, Afterpay Says

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Gen Z and millennials make up more than 60 percent of the world’s population, and retailers are desperately vying for their wallet share. A report released Tuesday by payment solution provider Afterpay revealed that these young consumer groups are driving the fashion industry—and Gen Z shoppers are actually outpacing their millennial counterparts when it comes…

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