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There’s a Gender Gap in Shopping That Retailers Have to Conquer

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Men aren’t shopping online as much as women—and they’re much more likely to choose a full-price brick-and-mortar store than the Internet to make purchases. According to a new study on retail disruption conducted by First Insight, a solutions provider that helps retailers make informed pricing decisions, there is a significant gender gap between how men and…

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