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These Niche Brands Take Gender Out of Fashion

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Two in five U.S. consumers have purchased clothing or footwear outside of their gender, according to a September survey conducted by NPD and CivicScience. About one-half of female respondents and three-quarters of those 18 to 24 years old—Gen Z’s eldest subset—reported buying outside their gender. A report released by the advertising agency Bigeye earlier this…

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