Hudson’s Bay Company (HBC) has picked Midtown Manhattan’s soon-to-open Saks Off 5th outpost as the site of the first-ever Gilt shop-in-shop.
“The pairing of these two brands in a physical space marks Gilt’s entry into brick-and-mortar retail and demonstrates the company’s plans to bring an all-channel shopping experience to Gilt customers,” the company said in a statement.
The two-level Saks Off 5th store, the off-price arm of luxury retailer Saks Fifth Avenue (also owned by HBC), is slated to open Mar. 3 in a roughly 47,000-square-foot space in Tower57 on 57th Street in New York City.
“The opening of our first location in Manhattan is truly a milestone and we look forward to offering shoppers top fashion brands at the great value Saks Off 5th is known for,” Jonathan Greller, HBC’s president of off-price, said.
Designed to replicate the members-only experience of Gilt’s e-commerce site, the shop-in-shop will offer customers the opportunity to shop the best of its online entity’s curated assortment, including top trends and fresh merchandise from a weekly in-store flash sale.
In addition, a video wall will showcase a calendar of upcoming sales as well as “Shop the Look” editorial content, while customers can avail of a personal shopper through a “Gilt by Appointment” service. Online shoppers will also be able to return products bought on Gilt.com at the brick-and-mortar location.
Greller added, “In combination with the Gilt in-store shop, we believe Saks Off 5th on 57th Street will be the destination for fashion-conscious millennials seeking the ‘thrill of the hunt’ shopping experience.”
A second Saks Off 5th store is planned to open in downtown Manhattan in fall 2017. No word yet on whether that location will include a Gilt shop-in-shop.
“HBC and Saks Off 5th are the ideal home for Gilt and our members,” Michelle Peluso, chief executive officer of Gilt, said in a statement early last month. “HBC understands our proposition and is committed to positioning our business for further success. Our members will find having a brick-and-mortar presence valuable and a positive addition to the Gilt experience.”