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Fulfillment Moves to Store, But Hybrid Model Will Prevail

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Stores are playing a larger role in fulfillment but retailers should carefully weigh the pros and cons of using brick-and-mortar locations to support e-commerce, according to Goldman Sachs. Though store-based fulfillment was on the rise prior to Covid-19, consumers seamlessly made the switch during the pandemic, leaning on same-day services like curbside and buy online,…

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