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How Star Wars Brought the Force to H&M and Instagram

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

If there ever was a moment made for the theater and hype of experiential retail, the ninth film in the Star Wars just might have been it. When “The Rise of Skywalker” bowed just days before Christmas, Stockholm-based Hennes & Mauritz was poised to ride a reenergized tide of fandom and leverage immersive technology to…

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