Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

How Star Wars Brought the Force to H&M and Instagram

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

If there ever was a moment made for the theater and hype of experiential retail, the ninth film in the Star Wars just might have been it. When “The Rise of Skywalker” bowed just days before Christmas, Stockholm-based Hennes & Mauritz was poised to ride a reenergized tide of fandom and leverage immersive technology to…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!