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Plus-Size E-Commerce Brand Avenue Has a New In-Store Strategy

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

Avenue is back in the real world—sort of. The plus-size women’s apparel chain, which shuttered all 222 U.S. stores in August, has a new brick-and-mortar presence, thanks to Happy Returns. City Chic, the new owner of women’s apparel concept Avenue, has inked an agreement with the Los Angeles-based returns solutions startup, which has amassed a following…

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