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Why Retailers Are Under Increasing Pressure to Improve the Brand Experience

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Consumers today are highly digitally savvy, but retailers could still be missing the mark when it comes to offering connected and personalized experiences. According to a report by marketing platform SmarterHQ, consumers are moving from channel to channel when they shop, leaving retailers in a rut when it comes to personalized marketing and establishing a seamless purchasing…

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