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Why Retailers Are Under Increasing Pressure to Improve the Brand Experience

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Consumers today are highly digitally savvy, but retailers could still be missing the mark when it comes to offering connected and personalized experiences. According to a report by marketing platform SmarterHQ, consumers are moving from channel to channel when they shop, leaving retailers in a rut when it comes to personalized marketing and establishing a seamless purchasing…

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