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Here’s Why Forever 21 Wants $3 Million in Damages

In a strange twist of irony, Forever 21 is suing a Los Angeles-based company for copying its clothing.

In a lawsuit filed last week in U.S. District Court for the Central District of California, the fast-fashion chain accused Shir E. Benafshe and other “unscrupulous individuals and entities” of selling unauthorized items in a retail store called Hi Fashion $5.99 & Up, The Fashion Law has reported.

The retailer, no stranger itself to copyright violations, claimed the defendants are liable for “exporting, importing, advertising, promoting, selling and distributing unauthorized goods bearing Forever 21 marks.”

According to the complaint, Forever 21 believes the defendants are harming its image and reputation by selling copycat clothing bearing its name that has not met what it describes as the “stringent quality control requirements” it demands of its vendors.

Forever 21 wants upward of $3 million in damages for trademark infringement and dilution, false designation of origin and unfair competition, and unlawful, unfair and fraudulent business practices. The company has also asked that the defendants immediately stop selling the infringing goods.