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H&M’s Circular Overstock Outlet Renews EU Expansion

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

H&M Group-owned digital fashion marketplace Afound is expanding into new territory. The platform, which carries overstock shoes, clothes and lifestyle products from hundreds of men’s and women’s labels, will soon be breaking ground in Austria and Germany. Launched in H&M’s home base of Sweden in 2018, the online platform and store chain opened to customers…

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