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H&M’s Circular Overstock Outlet Renews EU Expansion

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

H&M Group-owned digital fashion marketplace Afound is expanding into new territory. The platform, which carries overstock shoes, clothes and lifestyle products from hundreds of men’s and women’s labels, will soon be breaking ground in Austria and Germany. Launched in H&M’s home base of Sweden in 2018, the online platform and store chain opened to customers…

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