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H&M’s Circular Overstock Outlet Renews EU Expansion

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

H&M Group-owned digital fashion marketplace Afound is expanding into new territory. The platform, which carries overstock shoes, clothes and lifestyle products from hundreds of men’s and women’s labels, will soon be breaking ground in Austria and Germany. Launched in H&M’s home base of Sweden in 2018, the online platform and store chain opened to customers…

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