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One of H&M’s Brands Is Now Renting Out Kid’s Clothes

Join us March 24 at 11 am EST for the Trust Through Traceability webinar to learn the benefits and limitations of certifications and standards and how the latest innovations aim to verify product provenance and protect brands in today’s callout culture.

The rental revolution continues, and kids’ clothes are quickly becoming a part of the mix. On Wednesday, H&M-owned lifestyle and children’s wear brand Arket announced the debut of a new partnership with Amsterdam-based web shop and clothing subscription service Circos to encourage the reuse of their tiny, trend-forward duds. Beginning Jan. 28, a broad selection…

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