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H&M Sales Slide 27% as More Stores Emerge from Lockdowns

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

H&M Group has revealed its provisional first-quarter results, and while it appears the fast-fashion giant still faces hurdles aplenty, it is finally starting to see the light at the end of the tunnel. Quarterly net sales fell 27 percent from a year earlier, or 21 percent measured in local currencies, to 40 billion Swedish kronor…

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