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H&M’s New Store Concept is Very Unlike H&M

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Acknowledging it turned its attention away from retail stores to focus on higher-end brands and online sales, H&M has launched a new concept store it hopes will help attract shoppers and revitalize its image. H&M said the pilot store, located in its hometown of Stockholm, was planned with a layout and range appealing to affluent…

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