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Why DTCs Need a Diverse Marketing Strategy this Holiday

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Attention DTC brands: For sellers that want to win the holiday season, let it be known that two-day shipping is the norm—not a perk. Q4 can be a grueling period for any seller as inventory demands ramp up and the marketing stakes get higher. For direct-to-consumer brands, however, things can get a little dicey as…

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