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According to the Numbers, There’s No Such Thing as Too Early for Holiday Promotions

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Christmas is coming earlier every year—and the sales numbers for the holiday season thus far prove it. While the weekend after Thanksgiving and Cyber Monday both broke all-time sales records—and some e-commerce sites, too (hello, J.Crew)—the deals got a head start and many are lingering through what some retailers, like Target, have dubbed Cyber Week….

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