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According to the Numbers, There’s No Such Thing as Too Early for Holiday Promotions

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Christmas is coming earlier every year—and the sales numbers for the holiday season thus far prove it. While the weekend after Thanksgiving and Cyber Monday both broke all-time sales records—and some e-commerce sites, too (hello, J.Crew)—the deals got a head start and many are lingering through what some retailers, like Target, have dubbed Cyber Week….

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